/*
Theme Name: Plano/Marketing
Theme URI: https://www.planomarketing.com.br
Author: Plano/Marketing
Author URI: https://www.planomarketing.com.br
Description: Tema WordPress da agência Plano/Marketing. Inclui páginas de Serviços, Portfólio e FAQ como custom post types editáveis, blog nativo do WordPress, e otimizações completas de SEO, GEO (Generative Engine Optimization) e AEO (Answer Engine Optimization) via dados estruturados (JSON-LD), meta tags e conteúdo em formato de resposta direta.
Version: 1.0.0
Requires at least: 6.0
Requires PHP: 7.4
Text Domain: plano-marketing
*/

:root{
    --navy:#0f2a4a;
    --navy-dark:#0a1f38;
    --blue:#2f6fb0;
    --blue-light:#5b9bd5;
    --bg:#eef3f8;
    --bg-soft:#f5f8fb;
    --white:#ffffff;
    --text:#1c2b3a;
    --text-muted:#5c7185;
    --border:#dbe4ee;
    --gold:#c9a04f;
  }
  *{box-sizing:border-box;}
  html,body{margin:0;padding:0;}
  body{
    font-family:-apple-system,BlinkMacSystemFont,"Segoe UI",Helvetica,Arial,sans-serif;
    background:var(--bg);
    color:var(--text);
    line-height:1.5;
    -webkit-font-smoothing:antialiased;
  }
  a{color:inherit;text-decoration:none;}
  img{max-width:100%;display:block;}
  ul{margin:0;padding:0;list-style:none;}
  .wrap{max-width:1180px;margin:0 auto;padding:0 32px;}

  /* Header */
  header{background:var(--bg-soft);border-bottom:1px solid var(--border);position:sticky;top:0;z-index:50;}
  .nav{display:flex;align-items:center;justify-content:space-between;padding:18px 32px;max-width:1180px;margin:0 auto;gap:24px;}
  .brand{display:flex;align-items:center;gap:10px;font-weight:700;font-size:16px;color:var(--navy);}
  .brand .mark{width:26px;height:26px;background:var(--navy);color:#fff;border-radius:6px;display:flex;align-items:center;justify-content:center;font-size:13px;font-weight:700;}
  .nav-links{display:flex;gap:32px;font-size:15px;color:var(--text-muted);}
  .nav-links a{position:relative;transition:color .2s ease;}
  .nav-links a::after{content:"";position:absolute;left:0;bottom:-4px;width:0;height:1px;background:var(--navy);transition:width .25s ease;}
  .nav-links a:hover::after{width:100%;}
  .nav-right{display:flex;align-items:center;gap:20px;}
  .nav-phone{display:flex;align-items:center;gap:8px;font-size:14px;font-weight:600;color:var(--navy);white-space:nowrap;}
  .nav-phone svg{flex-shrink:0;}
  .btn{display:inline-flex;align-items:center;gap:8px;padding:11px 20px;border-radius:8px;font-size:14px;font-weight:600;border:1px solid transparent;cursor:pointer;white-space:nowrap;transition:background-color .2s ease, border-color .2s ease, transform .2s ease;}
  .btn-primary{background:var(--navy);color:#fff;}
  .btn-primary:hover{background:var(--navy-dark);transform:translateY(-1px);}
  .btn-ghost{background:transparent;color:var(--navy);border-color:var(--border);}
  .btn-ghost:hover{border-color:var(--navy);transform:translateY(-1px);}

  /* Hero */
  .hero{padding:72px 32px 48px;max-width:1180px;margin:0 auto;}
  .hero-grid{display:grid;grid-template-columns:1.1fr 0.9fr;gap:56px;align-items:start;}
  .badge{display:inline-flex;align-items:center;gap:8px;font-size:13px;color:var(--text-muted);padding:6px 14px;border:1px solid var(--border);border-radius:20px;margin-bottom:24px;background:#fff;}
  .badge .dot{width:6px;height:6px;border-radius:50%;background:var(--blue-light);}
  h1{font-size:44px;line-height:1.15;font-weight:700;color:var(--navy);margin:0 0 20px;letter-spacing:-0.5px;}
  h1 .grad{background:linear-gradient(90deg,var(--blue),var(--blue-light));-webkit-background-clip:text;background-clip:text;color:transparent;}
  .hero p.lead{font-size:17px;color:var(--text-muted);max-width:480px;margin:0 0 32px;}
  .hero-ctas{display:flex;gap:14px;margin-bottom:40px;flex-wrap:wrap;}
  .stats-mini{display:grid;grid-template-columns:repeat(4,1fr);gap:24px;padding-top:28px;border-top:1px solid var(--border);}
  .stat-label{font-size:11px;text-transform:uppercase;letter-spacing:0.06em;color:var(--text-muted);margin-bottom:6px;}
  .stat-value{font-size:16px;font-weight:700;color:var(--navy);}

  .hero-visual{background:#fff;border:1px solid var(--border);border-radius:16px;overflow:hidden;}
  .hero-visual .art{height:320px;background:radial-gradient(circle at 30% 20%, rgba(91,155,213,0.35), transparent 60%),linear-gradient(135deg,#274a6e,#0f2a4a 70%);position:relative;display:flex;align-items:center;justify-content:center;}
  .chart-mock{width:70%;height:56%;background:rgba(255,255,255,0.08);border:1px solid rgba(255,255,255,0.18);border-radius:12px;display:flex;align-items:flex-end;gap:6px;padding:16px;backdrop-filter:blur(2px);}
  .chart-mock span{flex:1;background:linear-gradient(180deg,var(--blue-light),var(--blue));border-radius:3px 3px 0 0;}
  .hero-visual .caption{display:flex;align-items:center;justify-content:space-between;padding:14px 20px;font-size:12px;color:var(--text-muted);}
  .hero-visual .caption .badge{margin:0;padding:4px 10px;font-size:11px;}
  .caption .tags{font-family:ui-monospace,SFMono-Regular,Menlo,monospace;letter-spacing:0.02em;}

  section{padding:64px 0;}
  .section-eyebrow{font-size:13px;font-weight:700;color:var(--blue);letter-spacing:0.03em;margin-bottom:12px;}
  h2{font-size:30px;font-weight:700;color:var(--navy);margin:0 0 16px;letter-spacing:-0.3px;max-width:620px;}
  .section-head{display:flex;justify-content:space-between;align-items:flex-end;gap:32px;margin-bottom:40px;}
  .section-head p{color:var(--text-muted);font-size:15px;max-width:320px;margin:0;}
  .section-head.center{flex-direction:column;align-items:center;text-align:center;}
  .section-head.center h2{max-width:640px;}
  .section-head.center p{max-width:520px;}

  /* Como fazemos - 4 features */
  .features-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;}
  .feature-card{background:#fff;border:1px solid var(--border);border-radius:12px;padding:26px 22px;transition:box-shadow .25s ease, transform .25s ease, border-color .25s ease;}
  .feature-card:hover{box-shadow:0 10px 24px rgba(15,42,74,0.07);transform:translateY(-3px);border-color:#c7d6e6;}
  .feature-icon{width:38px;height:38px;border-radius:10px;background:var(--bg-soft);display:flex;align-items:center;justify-content:center;margin-bottom:16px;color:var(--blue);}
  .feature-card h4{font-size:15.5px;color:var(--navy);margin:0 0 8px;font-weight:700;}
  .feature-card p{font-size:13.5px;color:var(--text-muted);margin:0;}

  /* Services */
  .services-grid{display:grid;grid-template-columns:1fr 1fr;gap:1px;background:var(--border);border:1px solid var(--border);border-radius:12px;overflow:hidden;}
  .service-card{background:#fff;padding:32px;position:relative;overflow:hidden;z-index:0;transition:box-shadow .25s ease, transform .25s ease;}
  .service-card::before{content:"";position:absolute;inset:0;z-index:-1;background:var(--bg-soft);transform:scaleX(0);transform-origin:left;transition:transform .45s ease;}
  .service-card:hover::before{transform:scaleX(1);}
  .service-card:hover{box-shadow:0 12px 28px rgba(15,42,74,0.08);transform:translateY(-3px);z-index:1;}
  .service-num{font-size:12px;color:var(--text-muted);font-weight:600;margin-bottom:18px;}
  .service-card h3{font-size:19px;color:var(--navy);margin:0 0 10px;font-weight:700;}
  .service-card p{font-size:14.5px;color:var(--text-muted);margin:0 0 20px;max-width:400px;}
  .service-arrow{position:absolute;top:28px;right:28px;color:var(--text-muted);font-size:16px;transition:transform .25s ease;}
  .service-card:hover .service-arrow{transform:translateX(4px);}
  .service-line{width:24px;height:2px;background:var(--navy);transition:width .5s ease .05s;}
  .service-card:hover .service-line{width:100%;}

  /* Process */
  .process-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;}
  .process-card{background:#fff;border:1px solid var(--border);border-radius:12px;padding:26px 22px;transition:box-shadow .25s ease, transform .25s ease, border-color .25s ease;}
  .process-card:hover{box-shadow:0 10px 24px rgba(15,42,74,0.07);transform:translateY(-3px);border-color:#c7d6e6;}
  .process-num{font-size:24px;font-weight:700;color:var(--blue);margin-bottom:14px;}
  .process-card h4{font-size:16px;color:var(--navy);margin:0 0 8px;font-weight:700;}
  .process-card p{font-size:13.5px;color:var(--text-muted);margin:0;}

  /* Sobre / história */
  .about-grid{display:grid;grid-template-columns:0.9fr 1.1fr;gap:56px;align-items:center;}
  .about-grid p{color:var(--text-muted);font-size:15.5px;margin:0 0 20px;max-width:480px;}
  .about-highlight{font-size:22px;color:var(--navy);font-weight:700;margin:0 0 20px;max-width:460px;}
  .about-highlight b{color:var(--blue);}
  .about-visual{background:#fff;border:1px solid var(--border);border-radius:16px;padding:36px;display:grid;grid-template-columns:1fr 1fr;gap:24px;}
  .about-visual .mini-stat{text-align:center;}
  .about-visual .mini-stat .num{font-size:28px;font-weight:700;color:var(--navy);}
  .about-visual .mini-stat .lbl{font-size:12.5px;color:var(--text-muted);margin-top:4px;}

  /* FAQ */
  .faq-list{max-width:820px;margin:0 auto;display:flex;flex-direction:column;gap:14px;}
  .faq-item{background:#fff;border:1px solid var(--border);border-radius:12px;padding:22px 26px;}
  .faq-item h3{font-size:16px;color:var(--navy);margin:0 0 8px;font-weight:700;}
  .faq-item p{font-size:14px;color:var(--text-muted);margin:0;line-height:1.6;}

  /* Breadcrumbs */
  .breadcrumbs{display:flex;flex-wrap:wrap;gap:6px;font-size:13px;color:var(--text-muted);padding:18px 0 0;}
  .breadcrumbs a{color:var(--text-muted);}
  .breadcrumbs a:hover{color:var(--navy);}
  .breadcrumbs span.sep{color:var(--border);}
  .breadcrumbs span.current{color:var(--navy);font-weight:600;}

  /* Resposta direta (AEO/GEO) */
  .direct-answer{background:var(--bg-soft);border-left:3px solid var(--blue);border-radius:0 10px 10px 0;padding:18px 22px;margin:18px 0 28px;}
  .direct-answer p{margin:0;font-size:15px;color:var(--text);line-height:1.65;}
  .direct-answer .label{font-size:11px;font-weight:700;letter-spacing:0.05em;color:var(--blue);text-transform:uppercase;display:block;margin-bottom:8px;}

  /* Estatísticas */
  .stats-section{background:var(--navy);border-radius:16px;padding:56px 40px;color:#fff;}
  .stats-section .section-head p{color:#c3d3e5;}
  .stats-section .section-eyebrow{color:var(--blue-light);}
  .stats-section h2{color:#fff;}
  .stats-big-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:32px;text-align:center;}
  .stats-big-grid .num{font-size:40px;font-weight:700;color:#fff;letter-spacing:-0.5px;}
  .stats-big-grid .lbl{font-size:14px;color:#c3d3e5;margin-top:8px;}

  /* Parcerias */
  .partners-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px;}
  .partner-card{background:#fff;border:1px solid var(--border);border-radius:12px;padding:28px;display:flex;gap:18px;align-items:flex-start;}
  .partner-badge{width:48px;height:48px;border-radius:12px;background:var(--bg-soft);display:flex;align-items:center;justify-content:center;flex-shrink:0;color:var(--blue);font-weight:700;font-size:18px;}
  .partner-card h4{font-size:16px;color:var(--navy);margin:0 0 8px;font-weight:700;}
  .partner-card p{font-size:14px;color:var(--text-muted);margin:0;}

  /* Depoimentos */
  .testi-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;}
  .testi-card{background:#fff;border:1px solid var(--border);border-radius:12px;padding:26px;transition:box-shadow .25s ease, transform .25s ease, border-color .25s ease;}
  .testi-card:hover{box-shadow:0 12px 28px rgba(15,42,74,0.08);transform:translateY(-4px);border-color:#c7d6e6;}
  .testi-quote{font-size:14.5px;color:var(--text);margin:0 0 20px;line-height:1.6;}
  .testi-author{font-size:13px;font-weight:700;color:var(--navy);}
  .testi-role{font-size:12.5px;color:var(--text-muted);}

  /* Planos */
  .pricing-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;align-items:stretch;}
  .price-card{background:#fff;border:1px solid var(--border);border-radius:14px;padding:30px 26px;display:flex;flex-direction:column;position:relative;transition:box-shadow .25s ease, transform .25s ease;}
  .price-card:hover{box-shadow:0 14px 30px rgba(15,42,74,0.09);transform:translateY(-4px);}
  .price-card.featured{border-color:var(--navy);box-shadow:0 14px 30px rgba(15,42,74,0.1);}
  .price-tag{position:absolute;top:-12px;left:26px;background:var(--navy);color:#fff;font-size:11px;font-weight:700;letter-spacing:0.03em;padding:5px 12px;border-radius:999px;}
  .price-name{font-size:17px;font-weight:700;color:var(--navy);margin:6px 0 4px;}
  .price-value{font-size:30px;font-weight:700;color:var(--navy);margin:8px 0 2px;}
  .price-period{font-size:13px;color:var(--text-muted);margin-bottom:14px;}
  .price-desc{font-size:13.5px;color:var(--text-muted);margin:0 0 20px;}
  .price-list{margin:0 0 24px;flex:1;}
  .price-list li{font-size:13.5px;color:var(--text);padding:8px 0;border-top:1px solid var(--border);display:flex;gap:8px;}
  .price-list li:first-child{border-top:none;}
  .price-list li::before{content:"✓";color:var(--blue);font-weight:700;flex-shrink:0;}
  .price-note{font-size:12px;color:var(--text-muted);margin:0 0 18px;}

  /* Blog */
  .blog-grid{display:grid;grid-template-columns:1fr 1fr;gap:20px;}
  .blog-card{display:block;background:#fff;border:1px solid var(--border);border-radius:12px;padding:26px;transition:box-shadow .25s ease, transform .25s ease, border-color .25s ease;}
  .blog-card:hover{box-shadow:0 12px 28px rgba(15,42,74,0.08);transform:translateY(-4px);border-color:#c7d6e6;}
  .blog-tag{font-size:11px;font-weight:700;color:var(--blue);letter-spacing:0.04em;margin-bottom:12px;}
  .blog-card h4{font-size:17px;color:var(--navy);margin:0 0 8px;font-weight:700;}
  .blog-card p{font-size:14px;color:var(--text-muted);margin:0;}
  .see-all{display:inline-block;font-size:14px;font-weight:600;color:var(--navy);transition:transform .2s ease,color .2s ease;}
  .see-all:hover{transform:translateX(3px);color:var(--blue);}

  /* CTA */
  .cta-section{background:var(--navy);color:#fff;border-radius:16px;padding:64px 40px;text-align:center;}
  .cta-eyebrow{font-size:12px;letter-spacing:0.08em;color:var(--blue-light);margin-bottom:16px;font-weight:700;}
  .cta-section h2{color:#fff;font-size:32px;max-width:640px;margin:0 auto 16px;}
  .cta-section p{color:#c3d3e5;font-size:15px;max-width:520px;margin:0 auto 32px;}
  .cta-section .btn-group{display:flex;gap:14px;justify-content:center;flex-wrap:wrap;}
  .cta-section .btn-primary{background:#fff;color:var(--navy);}
  .cta-section .btn-primary:hover{background:#e8eef5;}
  .cta-section .btn-ghost{color:#fff;border-color:rgba(255,255,255,0.3);}
  .cta-section .btn-ghost:hover{border-color:#fff;}

  footer{background:var(--bg-soft);border-top:1px solid var(--border);padding:56px 0 28px;}
  .footer-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:32px;margin-bottom:36px;}
  .footer-brand p{font-size:14px;color:var(--text-muted);margin-top:14px;max-width:280px;}
  .footer-contact{margin-top:18px;font-size:13.5px;color:var(--text-muted);}
  .footer-contact div{margin-bottom:6px;}
  .footer-social{display:flex;gap:10px;margin-top:16px;}
  .footer-social a{width:32px;height:32px;border-radius:8px;background:#fff;border:1px solid var(--border);display:flex;align-items:center;justify-content:center;color:var(--navy);transition:background-color .2s ease, transform .2s ease;}
  .footer-social a:hover{background:var(--navy);color:#fff;transform:translateY(-2px);}
  .footer-col h5{font-size:11px;text-transform:uppercase;letter-spacing:0.06em;color:var(--text-muted);margin:0 0 14px;}
  .footer-col a{display:block;font-size:14px;color:var(--text);margin-bottom:10px;}
  .footer-col a:hover{color:var(--blue);}
  .footer-bottom{display:flex;justify-content:space-between;padding-top:24px;border-top:1px solid var(--border);font-size:13px;color:var(--text-muted);flex-wrap:wrap;gap:8px;}

  @media (max-width:960px){
    .features-grid{grid-template-columns:1fr 1fr;}
    .partners-grid{grid-template-columns:1fr;}
    .testi-grid{grid-template-columns:1fr;}
    .pricing-grid{grid-template-columns:1fr;}
    .stats-big-grid{grid-template-columns:1fr;gap:24px;}
    .about-grid{grid-template-columns:1fr;}
  }
  @media (max-width:860px){
    .nav-links,.nav-phone{display:none;}
    .hero-grid{grid-template-columns:1fr;}
    .hero-visual{order:-1;}
    h1{font-size:32px;}
    .stats-mini{grid-template-columns:repeat(2,1fr);row-gap:20px;}
    .services-grid{grid-template-columns:1fr;}
    .process-grid{grid-template-columns:1fr 1fr;}
    .blog-grid{grid-template-columns:1fr;}
    .footer-grid{grid-template-columns:1fr 1fr;}
    .section-head{flex-direction:column;align-items:flex-start;}
    .about-visual{grid-template-columns:1fr 1fr;}
  }
  @media (max-width:520px){
    .features-grid{grid-template-columns:1fr;}
    .process-grid{grid-template-columns:1fr;}
    .footer-grid{grid-template-columns:1fr;}
    .cta-section{padding:48px 24px;}
    .about-visual{grid-template-columns:1fr;}
  }

  /* ---- Animações ---- */
  @media (prefers-reduced-motion: no-preference){
    @keyframes fadeUp{from{opacity:0;transform:translateY(18px);}to{opacity:1;transform:translateY(0);}}
    .hero .badge{animation:fadeUp .6s ease-out both;}
    .hero h1{animation:fadeUp .7s ease-out .08s both;}
    .hero p.lead{animation:fadeUp .7s ease-out .16s both;}
    .hero-ctas{animation:fadeUp .7s ease-out .24s both;}
    .stats-mini{animation:fadeUp .7s ease-out .32s both;}
    .hero-visual{animation:fadeUp .8s ease-out .2s both;}

    @keyframes growBar{from{transform:scaleY(0);}to{transform:scaleY(1);}}
    .chart-mock span{transform-origin:bottom;animation:growBar .9s cubic-bezier(.22,1,.36,1) both;}
    .chart-mock span:nth-child(1){animation-delay:.5s;}
    .chart-mock span:nth-child(2){animation-delay:.58s;}
    .chart-mock span:nth-child(3){animation-delay:.66s;}
    .chart-mock span:nth-child(4){animation-delay:.74s;}
    .chart-mock span:nth-child(5){animation-delay:.82s;}
    .chart-mock span:nth-child(6){animation-delay:.90s;}
    .chart-mock span:nth-child(7){animation-delay:.98s;}

    .reveal{opacity:0;transform:translateY(24px);transition:opacity .6s ease-out, transform .6s ease-out;}
    .reveal.is-visible{opacity:1;transform:translateY(0);}
    .reveal-stagger.is-visible{transition-delay:calc(var(--i, 0) * 80ms);}
  }